Category: Marketing
-
Building Your Platform Before You Have a Book Deal
When you start crafting your platform early, you can develop a public identity that complements your eventual book announcement without being subsumed by it. However, you should take some time to think about whether your platform will be based around your personality, your expertise, or your worldbuilding.
-
The Marketing Your Traditional Trade Publisher Should Do
Despite increased pressure on authors, legitimate trade publishers do still market books. This post shares the things they must do and a list of things good publishers should do to get your book in the hands of readers.
-
Inside an Author’s Successful Media Campaign
Early in my career, I was a publicist for a publishing company. Now, as an author in my own right, the most effective promotion I do for my books requires no resources beyond a word processor and an internet connection. And it’s something that anyone can replicate.
-
Get Media Results with Your Book’s Press Release
A press release sent at the right time to the right person makes it easy for journalists and other communicators to tell their audiences exactly what you want them to know about your book. But finding those right people is a step you can’t skip. Let’s talk about how to build a contact list that…
-
How Not to Hate Marketing Your Book
Marketing, done right, creates a happy union between you and the people who truly want to read your book. In this post, we’re going to re-train your brain so that you can enjoy the act of connecting your book with its readership.
-
How to get an ISBN in the United States
Every format of a published book needs an individual ISBN. Although you can acquire one for free through sources like Amazon KDP, there are benefits to purchasing your own.
-
How to get an ISBN in Canada
Every format of a published book needs an individual ISBN. Although you can acquire one through sources like Amazon KDP, there are benefits to applying for your own (plus, in Canada, it’s free!).
-
30 Ways to Market Your Book Once it’s Published
You poured your whole heart into you book for months or years, and you built up all the hype you could before its publication. Now the big launch day has come and gone, and you’re left wondering, “Is that it? Did I miss my chance to make a bigger splash?”
Erin Alladin 