Tag: book marketing
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The Marketing Your Traditional Trade Publisher Should Do
Despite increased pressure on authors, legitimate trade publishers do still market books. This post shares the things they must do and a list of things good publishers should do to get your book in the hands of readers.
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Inside an Author’s Successful Media Campaign
Early in my career, I was a publicist for a publishing company. Now, as an author in my own right, the most effective promotion I do for my books requires no resources beyond a word processor and an internet connection. And it’s something that anyone can replicate.
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Get Media Results with Your Book’s Press Release
A press release sent at the right time to the right person makes it easy for journalists and other communicators to tell their audiences exactly what you want them to know about your book. But finding those right people is a step you can’t skip. Let’s talk about how to build a contact list that…
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How Not to Hate Marketing Your Book
Marketing, done right, creates a happy union between you and the people who truly want to read your book. In this post, we’re going to re-train your brain so that you can enjoy the act of connecting your book with its readership.
Erin Alladin 